Overview
Introducing The Gaibo Agency, Connect2Inda, Gaibo Influencers, and Gaibo Translations - your comprehensive suite for seizing the high-potential Chinese and Indian tourism markets.
Introducing The Gaibo Agency, Connect2Inda, Gaibo Influencers, and Gaibo Translations - your comprehensive suite for seizing the high-potential Chinese and Indian tourism markets.
The Gaibo Agency, a trailblazer in the Chinese tourism market, skillfully connects leading tourism brands with the travel trade and Chinese audiences.
Based in Mumbai, Connect2India stands as one of the few Australian-owned sales and marketing representation agencies in India, renowned for providing exceptional representation services.
Gaibo Influencers is a powerhouse in the multicultural influencer and content creator space, particularly within the Chinese and Indian markets.
We partner with and oversee over 300 Australian-based multicultural influencers, with a special emphasis on local Chinese and Indian content creators, harnessing their unique influence to enhance brand visibility and conversions in these significant markets.
Central to our offerings is our pioneering platform and app — the first multicultural influencer solution of its kind in Australia.
Serving as the foundation of our full-service influencer agency, this platform streamlines the creation, management, and reporting of influencer campaigns, while also facilitating content that resonates with a diverse range of audiences. Discover more at: www.gaiboinfluencers.com
Gaibo Translations is one of Australia's largest online translation platforms, specializing in over 20 languages, including Chinese, Japanese, Thai, German, Italian, French, and Hindi.
National Gallery of Victoria: For over 6 years, Gaibo Agency has managed the Chinese engagement strategies, overseeing trade sales, marketing, social media, and public relations in both China and India for Australia's oldest and most visited gallery.
Gaibo Agency oversees trade sales, marketing, social media, and public relations in China for this membership-based regional tourism organisation.
Experience CO, a publicly listed company and the parent of renowned Australian brands like Reef Magic, Big Cat Green Island Reef Cruises, Treetop Adventures, and Skydive Australia, partners with the Gaibo Agency to coordinate their travel trade relations, digital marketing, social media, and PR efforts in the China and India markets.
While serving as the digital agency for the Melbourne Convention Bureau, Gaibo Agency adeptly managed Chinese digital channels, including platforms like WeChat and the in-language Chinese website.
While working with Lotte Duty Free, Gaibo Agency managed their Chinese social media accounts, including platforms like Xiaohongshu and WeChat, overseeing content, advertising campaigns, and Chinese influencer activations.
Representing Australia's premier skydiving operation, Gaibo Agency oversees travel trade engagement, digital marketing, social media, and PR initiatives in the markets of China and India.
SeaLink (publicly listed company) has just appointed The Gaibo Agency to manage trade sales in China.
"Our partnership with Gaibo aims to strengthen and re-build the connection between Chinese travel trade distribution partners, promoting and training our trade partners on the unique regions, diverse landscapes, tourism icons, wildlife, cultures and brilliant experiences to the high value Chinese traveller.”
Tourism Northern Territory selected the Gaibo Agency in a recent tender to strengthen its presence in the Chinese market. Gaibo is tasked with guiding the tourism bureau's Chinese trade marketing, public relations, and digital marketing initiatives, emphasising the revival of the NT's international visitation from key source markets within Greater China.
National Gallery of Victoria: For over 6 years, Gaibo Agency has managed the Chinese engagement strategies, overseeing trade sales, marketing, social media, and public relations in both China and India for Australia's oldest and most visited gallery.
Gaibo Agency oversees trade sales, marketing, social media, and public relations in China for this membership-based regional tourism organisation.
Experience CO, a publicly listed company and the parent of renowned Australian brands like Reef Magic, Big Cat Green Island Reef Cruises, Treetop Adventures, and Skydive Australia, partners with the Gaibo Agency to coordinate their travel trade relations, digital marketing, social media, and PR efforts in the China and India markets.
While serving as the digital agency for the Melbourne Convention Bureau, Gaibo Agency adeptly managed Chinese digital channels, including platforms like WeChat and the in-language Chinese website.
While working with Lotte Duty Free, Gaibo Agency managed their Chinese social media accounts, including platforms like Xiaohongshu and WeChat, overseeing content, advertising campaigns, and Chinese influencer activations.
Representing Australia's premier skydiving operation, Gaibo Agency oversees travel trade engagement, digital marketing, social media, and PR initiatives in the markets of China and India.
SeaLink (publicly listed company) has just appointed The Gaibo Agency to manage trade sales in China.
Tourism Northern Territory selected the Gaibo Agency in a recent tender to strengthen its presence in the Chinese market. Gaibo is tasked with guiding the tourism bureau's Chinese trade marketing, public relations, and digital marketing initiatives, emphasising the revival of the NT's international visitation from key source markets within Greater China.
In our third collaboration with the City of Melbourne, 18 local Chinese influencers crafted captivating content to highlight Melbourne's Christmas shopping experiences and vibrant precinct activations.
Visit Victoria teamed up with Gaibo Agency to highlight the beauty of Melbourne during winter. Enlisting the support of 20 top Chinese KOLs, we successfully reached an audience of over 1.72 million. This initiative not only showcased the city's charm but also positioned Melbourne as a prime winter destination.
Gaibo Agency marketed the national coach service to the Chinese youth sector. (Account paused as a result of Covid 19)
Gaibo Agency conducted two major reviews on the ADS (Approved Destination Scheme) for China and managed Austrade's WeChat account for the ADS scheme. With the reopening of China Gaibo is conducting its 3rd review of the scheme.
Australia's leading duty free brand Lotte ran a number of Chinese and Indian influencers activations in throughout 2022 & 2023 to drive local Chinese and Indian consumers to their flagship stores in Sydney and Melbourne.
To increase awareness of the Great Ocean Road region among the local Chinese community, several Chinese and Indian content creators explored the hidden gems of the Great Ocean Road. This campaign aimed to showcase the beauty and diversity of the region to a Chinese audience, encouraging them to visit and experience it for themselves.
In June 2023, fourteen multicultural content creators participated in an activation to promote the Firelight Festival at Docklands. This was Gaibo's third activation with the City of Melbourne.
In our ongoing contract with NGV a number of Gaibo's influencers particpated in the media launch to raise awareness of the stunning Gabrielle Chanel Fashion Manifesto exhibition.
Eight local Chinese content creators were commissioned to help promote Fed Square's massive Kaleidoscope summer campaign 2022 to the local multicultural community. Over 160 free events were run in Melbourne's iconic arts, culture, and public events precinct during February and March.
Chadstone - The Fashion Capital has worked with the Gaibo Agency on many occasions. At the end of January 2020, 2021, 2022 and 2023, Australia’s largest shopping centre worked with six leading Chinese micro-influencers to raise awareness of their Chinese New Year activations in the centre.